Nintendo announced WiiWare, which allows anyone with some developer moxie to produce games for the Wii.

“Independent developers armed with small budgets and big ideas will be able to get their original games into the marketplace to see if we can find the next smash hit,” said Nintendo of America president Reggie Fils-Aime. “WiiWare brings new levels of creativity and value to the ever-growing population of Wii owners.”