If buying something for 1.85 billion clams can be considered “snapping up”.
When Google Video was first launched, I thought that was going to be the de facto way to see clips on the net. But it never really panned out. At least, not with the explosive success of YouTube. For one of the few times, another company did something that Google was trying, and did it better.
Google did not rest on its pride. They recognized this, and sought to buy them out. I don’t know if that can be considered noble, or sharky business tactics, or neither.
I hope that they do what we all hoped would come about with Google Video… combining the fantastic searching power of Google with the great easy interface of YouTube.